More than a "should do", is it time you reviewed whether podcasting has to be part of your marketing mix?
A podcast is a digital medium that consists of an episodic series of audio or digital radio, subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word comes from ‘broadcast’ and ‘pod’ – from the success of the iPod – as audio broadcasts are often listened to on portable media players. As always, I’m indebted to Wiki for the technical explanation. Put more simply – and more significantly – the podcast is going to be